Who We Are

We are a member-owned cooperative marketing group consisting of aftermarket parts distributors and service providers. Our strength lies in creating value for our members. We thrive on dedicating ourselves to delivering solutions that address both today’s and tomorrow’s business challenges for our community. That’s where we excel.

Our Mission

To create, enhance and protect the value our members provide to the commercial vehicle aftermarket industry.
We are dedicated to working closely with our members & suppliers to develop solutions that meet their needs, while also contributing to the success and growth of the industry.

What We Offer

More than just exceptional parts programs, our team of experts is here to support you every step of the way. We offer growth opportunities with technology solutions, fostering education throughout our community, access to fleet maintenance programs and much more!

Our History

Founded in 1982 with a vision of unifying the independent aftermarket, HD America was the first buying group in the domestic heavy duty aftermarket industry. Truck Pride, as part of IWD, emerged as the industry’s third heavy duty group comprised of independent, generally family-owned, heavy-duty parts distributors. 
Fast forward 30-years and HD America and Truck Pride merge to form HDA Truck Pride.  The largest group in North America.  With this merger the group’s scale and expertise allowed for a new focus as a sales and marketing group.  We have combined the expertise, resources, and collective power of our members to create a network that delivers unmatched value to fleet customers across the continent. With a rich history spanning decades, our roots run deep, and our commitment to innovation remains unwavering.

Our Leadership

Tina Hubbard
CEO & President
Clint Carter
Chief Commercial Officer
Bryan Funke
Chief Operating Officer
Laura Hewitt
VP of Technology

Board of Directors

Edward Neeley
Chairman of the Board and Owner, Truck Supply Companie
Tim Grabow
Board Secretary and President, Blaine Brothers Companies
Michael Callison Jr.
President and CEO, Midwest Whee
Bill Betts
President and COO, Betts Truck Parts & Service
Rich Calcagno
General Manager, Potter Webster Company
Sean Ryan
President & CEO , Point Spring & Driveshaft Compan
Mike Gingell
Chief Operating Officer, FordDirect
Don Reimondo
Advisor to the Board